I selected quotes 744, 745, 746, and 785.
Further analysis of quote 785:
O’Shaugnessy argues here that propaganda cannot succeed by arguing directly against existing moral frameworks, but rather that it is necessary for successful propaganda that it fit within a value structure by means of perversion of values. Essentially, this means that propaganda will not succeed if it is clearly and diametrically opposed to preexisting individual ideology but rather that it must appear to fit within that ideology. For example, the ride-share poster, if done differently, could've appeared to counter values of individual liberty. Instead, the poster cleverly insinuated that individual liberty is best preserved by defeating the Germans, which in turn necessitates ride-sharing. Thus, O'Shaugnessy postulates that for propaganda to be effective, it must tap in to existing values of its subject audience.
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