Monday, January 16, 2012

"Destination Earth"

The overt message in this film was that oil and competition are powerful forces that heighten quality of life.
The covert message in the film was that patriotism implies support of competitive, private industry, especially petroleum.
This video was propaganda because it promotes both a specific industry and a wider theme of competition through a message not explicit in the film. One technique used was plain folks, whereby the narrator and explorer exclaims that every American has a car and countless other benefits borne of petroleum. Glittering generalities were also used to paint a picture of the oil extraction and refinement process as one free of any environmental or social harms. Transfer was also heavily used to confer legitimacy from the American flag and way of life to oil and competitive industry.

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